What is a mashup and what is this Google Maps thing?

In yet another post on the Google Maps phenomenon, the New York Times has an article that discusses what the fuss is all about as well as provides links to several different sites that make use of the Google Maps API. At this point I would like to make a personal plea to the God of GIS for something new to come along in the world of GIS so that I can have something else to talk about.

For those of you who don't already know the New York Times requires a free registration to view articles.

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